How Many Salons In The Us Offer Hair Coloring Services Market Research

If yous ask us, the pilus business is the all-time business organization in the globe—that'south why we exercise what we exercise! Just just like any concern, the hair concern is a business. If yous want to exist successful in the hair industry, it helps to be informed.

Whether y'all're because opening a salon of your own or yous're simply curious about the industry, beneath nosotros have gathered some of the most shocking statistics about the salon business, cleaved out into a number of categories: Statistics nigh finances, customer behavior, and opening a salon.

Financial Statistics

1. Operating expenses (mainly in the form of rent and labor) can account for as much every bit 80% of a salon'southward revenue. (Source)

While a salon'southward verbal expense-to-acquirement ratio will depend on a number of factors, including the salon's location, the size of the salon, and the average "order" size paid by customer, it is important to note that many salon's operate on fairly slim margins. Excelling in the industry oft requires finding new means of bringing in revenue while keeping expenses low—such equally mastering your salon's retail strategy .

ii. Salons currently account for 95 per centum of the U.S. hair marketplace, while barbershops (with services tailored more towards men) account for only 5 percent of the market. (Source)

Yes, at that place are men who frequent salons for their hair services. That existence said, information technology is no undercover that salons however tend to tailor their offerings towards women. With such a minor portion of the male market being served by businesses specifically tailored to their style and need, and an increased demand for these services, there are increased opportunities for stylists and barbers who tin fill that need.

3. While hair styling products oftentimes make upwards only about 5% to 25% of salon sales, they're much more profitable than hair intendance services. (Source)

For near salons, treatments and services like balayage, foilyage, etc. account for the vast majority of sales. These services are the bread and butter that proceed the lights on and the doors open—but they are non often where the existent coin is made. Though retail sales typically just account for between 5 and 25 percentage of all salon sales, they tend to come with a much college profit margin: As high as 50 percent, on average. Clearly, it pays for a salon to improve their salon retail strategy and perfect their offerings to their target market.

Customer Behavior

four. 15.53 meg Americans used professional pilus coloring iv times or more within half dozen months in 2019. (Source)

Co-ordinate to ane contempo survey of individuals who use professional hair coloring services, more 15.5 million Americans visited a professional person for coloring services at to the lowest degree four times in the past six months. The largest number of respondents (over 20 million) said they get their hair colored professionally 2-iii times every six months. In either case, returning customers and clients are an important source of revenue for near salons—a fact that points to the importance of building potent relationships with your customers.

five. In the beginning half of 2016, men's hair lightening sales grew by 110%. (Source)

This number echoes the lessons learned in number two above, but may even so come every bit a surprise for many stylists who focus largely on women's services. Clearly, there is a trend of men's hair services increasing in importance and prevalence as more options become bachelor.

6. In that same menstruation of time, balayage services grew by 71 percent. (Source)

This number won't come as a surprise to most stylists or salon owners, who surely understand the importance that these services have played in the industry. But it's still of import to comport in mind just how pop the services are!

seven. Consumers between the ages of 25 and 34 only represent an estimated 16.5 percent of the hair and salon market place. (Source)

Many stylists tend to target a younger market. While that'southward fine, information technology is important to keep in mind that other demographics also stand to contribute substantially to your bottom line. Example in betoken: More than 75 percentage of all acquirement in the industry comes from those older than 34.

Opening a Salon

8. The U.S. hair care services industry includes more than 80,000 establishments with a combined annual revenue of near $20 billion. (Source)

This number is split betwixt roughly 77,000 salons and 4,5000 barber shops. Either manner you piece it, though, it'southward a large number that illustrates simply how competitive an industry the pilus business organization can be. This is past no means a reason to non open a salon. It does, though, drive home the importance of finding a way to differentiate yourself from the contest.

9. A typical salon occupies about 1,000 to ane,500 square feet. (Source)

This statistic can help an aspiring salon owner evaluate a space as they consider various locations for their businesses. It is important that the space be large plenty to cater to the correct volume of customers and the various services you might offer, while not being so large as to drive up your overhead costs to much.

10. Between 2010 and 2020, it is expected that the number of open salon positions volition increment by 16 per centum. (Source)

Thanks to increased demand and tape low levels of unemployment, salon owners may find it harder to fill up open positions in their salons. Employees, emboldened by the prospect of higher wages, may be more inclined to transfer to a competing salon, potentially bringing their regular clients with them. This is why it is so important for salon owners to work hard to build a culture of mutual respect with their employees.

Desire to learn more than about opening a successful salon? Consider purchasing our Salon Business Parcel, or sign up for our Salon Consulting Programme, with Guild Manager Ashley and Table salt's Marketing Director Sarah. These calls are customized specifically to your business situation! Larn all well-nigh creating a good for you and vibrant salon culture, performing a pre-screening consultation video, counterfoil policies, and more than!

Source: https://saltsocietyeducation.com/blogs/news/hair-salon-industry-statistics

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